DISNEY

OBJECTIVE
Deliver conceptual work to build an interactive experience with a Coca-Cola product to attract guests at Walt Disney World. 
STRATEGY
Make the refreshment area a destination zone for the park by making Coca-Cola larger than life. This area will bring the refreshing cues of Coca-Cola with the sounds of bottles opening and fizz. The area will also include misting stations so guests feel as if they were being refreshed with the Coke fizz.