2014 FIFA WOrld Cup

OBJECTIVE
Show the vast love for soccer around the world through the lens of Coca-Cola. The brief was to create the most accessible content program in Coca-Cola history while also delivering content to markets around the world for all social channels.
STRATEGY
Bring the idea of the “World’s Cup” to life across all social platforms by inviting everyone to play a part in the World Cup. The creation of an internal social newroom provided a central location for all real-time content creation.  In addition, the social team utilized films, the Happiness Flag and the Trophy Tour to drive content.
RESULTS

• Largest marketing campaign ever
• Coca-Cola had 3.2MM social expressions on Facebook. It was the only major brand to see an uptick in Twitter mentions
• 145 markets around the world activated The Coca-Cola digital program
• Media mentions: Forbes, Ad Week, Ad Age, Business Week, New York Times