Mello Yello

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OBJECTIVE
Develop a campaign that celebrates the work proud generation and fuels their personal passions.
STRATEGY
Establish Mello Yello's relevance to the lifestyle of the work proud man. Celebrate the individuals who represent the MY brand through the idea of "This Is MY World." With partnerships with RealTree and NHRA, MY is able to develop exclusive content that fuels our consumer's personal passions.
RESULTS

14.7MM impressions on twitter
2% volume growth of product