COCA COLA + OPI

OBJECTIVE
Coca-Cola was announcing a new partnership with nail polish company, OPI, with a small launch event in NYC. An outside agency was handling event, but had not figured social into the planning.
STRATEGY
Using very little information and a few pictures of an event space, our designers came up with social images that incorporated both Coke & OPI’s points-of-view. The images were striking pop art creative pieces that resonated with users.
RESULTS

• OPI + Coca-Cola conversations were found in +55 countries
• Products sold at Beauty Brands, Beauty First, Chatters, Dillard’s, JCP Salons, Pure Beauty, Regis, Trade Secret, ULTA and ULTA.com
• 72,690,000 total impressions from the launch event