POWERADE
2014 FIFA MENS WORLD CUP

OBJECTIVE
Powerade is a sponsor of the 2014 FIFA World Cup and needs to broadcast the message of “Power Through” to everyone from world-class footballers to the kickabout player. Major challenge is that powerade has never before unified the markets behind a global digital campaign. 
STRATEGY
Provided content packages and weekly market calls. Work with talent from around the world to show the drive and power of football. Work with football star Andres Iniesta and leverage his powerhouse to drive engagement.
RESULTS
Powerade had 9 million impressions from 3,601 posts
Powerade became one of the fastest growing brands in the portfolio during this period.
Media Mentions: CNN, Forbes, Mashable, TODAY.com, The Huffington Post and Men’s Fitness among others