VITAMINWATER

OBJECTIVE
Vitaminwater’s vitamins and electrolytes fuel your Hustle. Create video content that celebrates the hustle. 
STRATEGY
Vitaminwater hydrates the hustle of those who think differently and see creative solutions all around them. The Hydrate the Hustle story will be illustrated through vignettes starring our hero character, a seemingly average guy that works smarter not harder and literally uses his head to conquer obstacles. Simple sound effects will help drive and enhance the narrative in a humorous and charming way.